The state of Baja California comes up with some unusual ways to help its tourists. Toward the end of the twentieth century, it posted bilingual attorneys in the tourist areas to resolve visitors' problems free of charge. In this century it has made use of advances in telephony to give its visitors access to government officials around the clock.
SecTurE, the State Secretariat of Tourism, maintains a line within the three-digit Special Services network of the Mexican telephone system. By dialing 078 from anywhere in the state of Baja California, help in English is available day or night. Any phone will do - a public phone, a private phone, even a cell phone from another country (so long as the subscriber has automatic roaming).
Additionally, whenever the operators of the emergency system receive a call in English, they'll transfer it to 078. This works equally for those who call the U.S. emergency number (911) while in Baja California or the European emergency number (112) or the Mexican emergency number (066). All phones in Mexico allow free access to 066.
The hotline offers reasonable assistance to visitors who need help with such things as directions, language, or cultural differences.